There are over 180 million pets in the US. Less than 3% of them are protected by pet insurance. Pet parents are not setting aside enough capital for when things go wrong, and today 63% of them say inflation and rising veterinary costs have made it difficult to pay surprise vet bills.
Fursure is the first financial platform for pet parents, supporting the 90 million U.S. pet parents who want to provide the best care possible for their furry family members. Fursure offers financial planning and educational resources, spanning pet insurance, rewards debit cards, and a renowned pet parenting blog.
Our CEO Catherine's pet Simba was diagnosed with lymphosarcoma and treatment cost $12k, which she didn't have. Simba passed away within a week and a half of being diagnosed. She saw first-hand the value of pet insurance in saving pet's lives and wants to bring greater transparency to the process.
Keji, co-founder and CTO, didn't have health insurance until he was 16. He's seen the anxiety and cautiousness his parents used, and the differences in decisions that families make when not protected by insurance.
Catherine and Keji met at Princeton in 2011. Knowing how nebulous insurance can be, they founded Fursure under the belief that pet owners deserve to be given the information they need to make a good decision for their families.