OBE Fitness x Fursure Pet Insurance

Keep your pet happy & healthy with Fursure Pet Insurance

Accident & illness protection that pays your vet directly
Wellness rewards that offers coverage for routine care
Customizable plans to fit your lifestyle
Sign Up To Get Your Quote
Pet Parent Approved

When things go wrong, get support from a team you can really trust.


Focus on your pet's wellness, not the bill.

Most pet insurance companies require you to pay upfront for treatment, which means in an emergency, you have to front the bill for thousands of dollars.

Not ideal.

Your money should stay where it belongs... in your wallet. Fursure Insurance pays your vet directly, so you can keep your cash on hand and provide your pet with quality healthcare. Insurance how it should be.

what does fursure cover?

Pet Insurance is important to keep your pet happy & healthy. Fursure offers direct pay coverage for these procedures... and more!


Coverage for blood tests, urinalysis, x-rays, MRIs, labwork, CT scans, and ultrasounds

Wildlife Accidents

Coverage for snake bite treatments, kissing bugs, or other wildlife dangers  

Heat Stroke

Coverage for diagnostics and treatment related to heat strokes

Exams & Visit Fees

Coverage for emergency visit fees and clinic exam fees for accident & illness related visits


Coverage for outpatient procedures, emergency care, hospitalization, and surgery


Coverage for injections, prescribed IV treatments, prescription meds, and more

Dental Care

Including cleaning, extractions, labwork, and corresponding IV treatments

Routine & Preventative

Add Fursure Wellness Rewards to cover vaccines, wellness exams, and routine care

Not Covered

Pre-existing conditions will not be covered by Fursure Pet Insurance


"I love the ability to be able to pay upfront at the vet without having to wait to be reimbursed. It's convenient and nothing like what I've seen on the market for pet insurance."

how direct pay works
Fursure's Vet Pay lets you keep your cash on hand.
Head to any vet you'd like, Fursure Insurance works at any licensed U.S. vet. No networks or restrictions.
Get a cost estimate from your vet and submit in-app ahead of time or at the vet to be authorized for direct pay.
At checkout, pay with your Fursure Card to pay your vet bill directly from your policy (not your wallet).
While we cover most procedures, we may not cover *everything*. Finish your visit and head home.

A pet insurance with resources to help you be the best pet parent you can be.

Our life changing financial platform uses cutting edge payment technology to give you peace of mind, and the very best protection for your pet's health.

Insurance that pays your vet directly

Pair insurance with the Fursure Card to pay your vet directly from your insurance plan.

Coverage for preventative and wellness care

Add on wellness rewards to make routine care more affordable.
iPhone mockup

Protection against accidents & illnesses

A budget-conscious and high coverage insurance plan for peace of mind.

Seamless digital experience

Manage your insurance policy and your pet's medical records in our app.

Sign Up To Get Your Quote

Please fill out this form to get your quote for your furry friend!
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Disclaimer: Insurance coverage cannot be bound or changed via submission of this online form, and is not effective until confirmed with a licensed agent.

Our trusted financial services partners

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Fursure is not a bank. Banking services are provided by Blue Ridge Bank, N.A, Member FDIC. Deposits are FDIC-insured through Blue Ridge Bank, N.A., Member FDIC. The Fursure Visa® Debit Card is issued by Blue Ridge Bank, N.A., Member FDIC, pursuant to a license from Visa USA Inc.Your funds are FDIC insured up to $250,000 through Blue Ridge Bank, N.A.; Member FDIC.